Top 5 Drawing & Coloring Apps on iOS in Australia for Q1 2023

The first quarter of 2023 saw notable trends in the performance of the top 5 drawing and coloring apps on iOS in Australia. Here’s a closer look at how each app fared, based on data from Sensor Tower.

Color by Number：Coloring Games from Wildlife Studios showed an upward trajectory in weekly revenue, peaking at around $5.8K in late January. Weekly downloads fluctuated but ended the quarter on a high note, reaching approximately 6.9K by the end of March. Active users initially declined but rebounded to nearly 23.5K in the final week of the quarter.

Disney Coloring World from StoryToys Limited experienced a decrease in weekly revenue, starting at $3.3K and dropping to $2.2K by the end of March. Downloads followed a similar trend, beginning at 2.7K and ending at roughly 1K. Active users saw a steady decline, closing the quarter at around 2.3K.

Crayola Create and Play by Crayola had a relatively stable revenue stream, averaging around $2.7K to $3.1K throughout the quarter. Downloads saw a significant spike in mid-March, reaching over 2.1K. Active users also peaked at 2.6K during this period, demonstrating a strong mid-quarter performance.

Adult Coloring Book - Pigment from Pixite Inc. maintained consistent revenue, averaging around $2.1K to $2.6K. Downloads remained steady, hovering around 400 to 600 weekly. Active users showed minor fluctuations, ending the quarter with approximately 780 users.

Colorfy: Coloring Book Games, also from Wildlife Studios, experienced stable weekly revenue, averaging between $1.4K and $1.9K. Weekly downloads remained consistent, ranging from 600 to 800. Active users saw a slight increase towards the end of the quarter, reaching around 1.4K.

For more detailed insights into these apps and their performance, visit Sensor Tower.